Episode 12: Partners in Activation, with Joel Walker at BlueChip Marketing

We all get by with a little help from our friends. Today, we're talking with Joel Walker, Group Creative Director at BlueChip Marketing, as our miniseries on the Future of Brand Activation rolls on. Joel and his team have worked with brands ranging from challengers fighting for market share, to category leaders looking to evolve with the times, helping to infuse their marketing with the innovation necessary to drive growth.

Learn what Joel looks for when hiring new team members, and which trend he thinks is about to flip the industry on its head.